Many companies collect large amounts of data but don’t know how to transform it into real-time https://99software.org/2023/06/14/what-is-actionable-analytics/ insights. The tools are available to collect data, but it requires the expertise of a skilled team to find relevant patterns and translate that into meaningful information – insights that businesses can take action on. This isn’t an easy task, especially because the three rapidly changing technology areas of mobile, social and big data produce huge amounts of data that must be parsed for insight.
There are some key tactics to help your business convert more insights into action. For starters, make sure everyone is aware of your insights. Insights are often only actionable when they are shared with the right people or teams. For instance an email displaying the growth in sales for a particular segment might not be as useful to a team who fulfills orders, as it would be to someone in the C-suite.
It is also possible to use predictive analytics by experimenting with certain levers within your data model and then observing the outcomes. This lets you be more precise about the actions you must take. For instance, a business could make use of predictive analytics to evaluate the effect of conversions on if they increased the quantity of emails sent out to an individual segment.
Try using natural language processing tools to analyze inputs and determine what your customers are asking the most. You can then create resources to answer these questions and make them available to your customers so they can solve their own problems.